10/2009 - Present: Copywriter/Creative Director/Brand Strategist - Freelance/Full-Time/Long-Term Contract - New York, NY
Develop branding, copy and creative across a wide range of industries, from small startups to global corporations, working directly with brands or in partnership with agencies.
CLIENTS:
Bobbi Brown Cosmetics | Boots Retail Group | Calvin Klein | Clé de Peau Beauté | Clean Beauty Collective | Condé Nast Media Group | Equinox Fitness | Jarden Corporation | Jizo & Chibi Jewelry | Joah Beauty | Koolaburra by UGG | Lancôme | Maybelline New York | Museum of the City of New York | NARS Cosmetics | New Balance | No7 Beauty Company | PriceWaterhouseCoopers | Shiseido | Sol de Janeiro | Talbots | Theory | Ulta Beauty | Warburg Pincus | Wenner Media
AGENCIES & CLIENTS:
Air Paris NY: Elizabeth Arden
beauty@gotham: Essie | Maybelline NY
Charley: Bobbi Brown | Comcast
Point One Percent: Erno Laszlo
Publicis NY: Garnier | Matrix
Toth Brand Imaging: Naturalizer
Tribal Worldwide: Advil | Centrum
VaynerMedia: Mountain Dew | Pure Leaf Tea | Quaker Oats | Ruby Tuesday | Under Armour
5/2008 - 10/2009: Creative Services Manager - Condé Nast Digital - New York, NY
Created digital marketing programs for advertiser integration across the Condé Nast Digital network, focusing on the categories of fashion, beauty, food, and travel. Wrote proposals in response to advertiser requests and pitched creative concepts. Acted as digital liaison for projects in partnership with W magazine.
7/2007 - 5/2008: Copy Director - Polo Ralph Lauren Corporation, Global Brand Marketing - New York, NY
Led creative process and launch of global educational materials. Established copy voice and tone for creative presentation books, pamphlets and videos across the Men's, Women’s, Kids and Home brands. Partnered with clothing designers and executives to ensure consistency and accuracy. Trained and mentored copy and freelance staff.
7/2005 - 7/2007: Senior Copywriter - Talbots Inc., Advertising & Catalog Development - Hingham, MA
Created national marketing programs for seasonal store windows, catalogs, signage and advertising. Collaborated with art directors and marketing team to create copy and design strategies. Prepared all communication to Talbots customers on behalf of the CEO. Managed Copywriter and provided direction as needed.
7/2002 - 7/2005: Sr. Corporate Communications / Content Manager - Liz Claiborne Inc. - New York, NY
Led company intranet from conception to launch and managed day-to-day operations. Wrote and edited company newsletter. Crafted e-commerce and collateral copy for the company’s portfolio of brands, including product descriptions, banners, signage, selling guides, press kits and press releases. Assisted with launch of lizclaiborne.com.
EDUCATION
Arizona State University - Tempe, Arizona
Bachelor of Science in Marketing and Advertising, Minor in Philosophy